1 – THEY FIND THE SAME PRODUCT FOR LESS MONEY ELSEWHERE
The importance of having a unique product cannot be underestimated.

If you look around you the most successful brands are head and shoulders above their rivals i.e. they have no direct competitors because they have something people cannot get anywhere else. Rarity value also means higher prices.

SOLUTION: Get yourself an Utterly Seductive Proposal [USP]. To stop your clients going elsewhere ask yourself, what is it people can only get from you and nowhere else?

 

2 – YOU’VE GONE STALE
Maybe not a lot has changed about your business?

Your products, as well as the end result people are receiving since they started buying from you, need to keep up with the times – which is rising expectations. If you stand still the world moves on. What have you done to develop your products or your service in 2017? If you haven’t spent much time on this I suggest you do.

SOLUTION: Think of the products you currently buy on an ongoing basis. Have they been upgraded? If so, it keeps you interested and reinvigorates your belief in their brand. All you need do is the same thing. The devil is in the detail. Lots of small changes can make an enormous difference.

 

3 – THEY DON’T FIND YOU EASY ENOUGH TO BUY FROM
This does not just mean something as simple as accepting debit cards.

It goes right back to being easy to find online, easy for people for to understand your unique value, easy to be contacted, easy to try your product, easy to pay, easy to make a purchase, easy to give feedback, easy to reorder from again, easy to speak to, easy to get a reply to an email from and easy to refer to others.

Everything about your business should be easy for the buyer. If it is not, then people simply go elsewhere because humans are generally lazy. This is why it is essential to have a unique product people cannot get anywhere else.

SOLUTION: When next facing a business decision, ask yourself, “Does this make it EASIER for people to do business with us?” Everything should be focused on making it EASY for buyers – that’s it. If you do that everything else should take care of itself.

 

4 – INCONSISTENT SERVICE LEVELS
This can come from your team not sharing your vision.

It’s all very well you having a long-term goal for your business and values that you run your business to, but if your team have no idea what these are then they can’t  be on the same page as you. This means clients can receive a disparity of service.

SOLUTION: A Mission Statement is a great way to ensure everyone knows what you stand for. Why not display it so all staff see it. Even if you work on your own, it will keep you on-track and going in the right direction.

 

5 – YOU DON’T STAY IN TOUCH
This also could be described as taking people for granted.

The biggest single reason people leave and go to another company is the feeling of being ignored, undervalued and unimportant. This is so simple to rectify.

SOLUTION: We all need to respect the people that keep our businesses afloat.  A simple stay in touch strategy, a series of follow-up touch points, is all you need to help people feel loved by your company. That may sound simple and it is simple.

It’s simply a matter of respect in my opinion. If a friend doesn’t make any effort with you, then why are you friends with that person when there’s plenty of other people in the world?

Thanks for reading

Tim Coe

P.S. For help with all of these areas of business have a quick look at my extremely good value for money Monthly Marketing Programme.

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