Is Your Call to Action a Real Turn Off?

How many times have you heard that you must include a Call to Action in your marketing?   But don’t be so hasty. There are Calls to Action …and then there are also Calls to Action.   For more details contact us on 01590 672 282 or email...

Your Ideal Client Has No Sex

Your Ideal Target Client is not male or female. He or she does not necessarily have a business located in your town, drive a white Audi A6 or have 5-10 staff either He or she is a person – and that person is precisely who you’re going to have to work with....

9 things to NEVER say in your marketing

When it comes to describing your product, in order to make someone want it, we have a virtually limitless choice of words, turn of phrase and persuasive [or not] languaging. So where do you start? Well, you’d do extremely well to avoid the temptation of using...

Engage Prospects with this Type of Fun Video

PLEASE DON’T WORRY – you do not have to write a script, memorise it and stand in front of a camera looking unnatural. The majority of website visitors don’t read through text, they quickly scan it. In fact, 80% of website visitors will watch a video, while...

No One Cares About You [TipPic 260]

Harsh as it may seem, no will give you business out of the goodness of their own hearts. No one in business cares about you. Why did you last buy something? IT WAS TO SOLVE A PROBLEM THAT EXISTED IN YOUR LIFE. Don’t try to be loved. Try to be an ideal solution...

Who’s Listening to You? [TipPic 235]

It goes without saying that if you’re not finding new prospects continually, any new sales will be either by chance or to existing clients. Hardly reassuring is it? Most businesses prefer to sell face to face. So how are you going to get face to face with new...

Only Sheep Send Christmas Cards

Sending business Christmas cards is a waste of your precious  time and money. No one will see or remember your card.  Send a 2017 New Year card instead. When all the other company’s Christmas cards are undergoing a mass extermination on the 2nd or 3rd January...

Surefire Ways to Make Your Business Look Cheap

The quality of the words in your marketing will be interpreted by the reader to indicate the quality of your business. You can’t get away from that fact and, like it or not, it’s true. Creative language, uplifting vocabulary and Power Words will elevate...