Is Your Call to Action a Real Turn Off?

Is Your Call to Action a Real Turn Off?

How many times have you heard that you must include a Call to Action in your marketing?   But don’t be so hasty. There are Calls to Action …and then there are also Calls to Action.   For more details contact us on 01590 672 282 or email...
Your Ideal Client Has No Sex

Your Ideal Client Has No Sex

Your Ideal Target Client is not male or female. He or she does not necessarily have a business located in your town, drive a black Audi A6 or have 5-10 staff either. He or she is a person – and that person is precisely who you’re going to have to work...
9 Things to NEVER Say in Your Marketing

9 Things to NEVER Say in Your Marketing

When it comes to describing your product, in order to make someone want it, we have a virtually limitless choice of words, turn of phrase and persuasive [or not] languaging. So where do you start? Well, you’d do extremely well to avoid the temptation of using...

Engage Prospects with this Type of Fun Video

PLEASE DON’T WORRY – you do not have to write a script, memorise it and stand in front of a camera looking unnatural. The majority of website visitors don’t read through text, they quickly scan it. In fact, 80% of website visitors will watch a video, while...